The instruction I won before I arrived.
I spent years running my own estate agency, and one of the things I worked hardest at was building our presence on social media.
It took an enormous amount of time and effort. I was constantly photographing properties, spending hours filming and editing property videos, creating posts, engaging with followers and trying to make our agency stand out.
Like most estate agents, I talked to vendors about how our social media marketing would help sell their homes. But I knew there was another reason I was doing it.
I wanted homeowners to recognise our agency. I wanted them to see the properties we marketed, remember our name and think of us when the time came to sell.
Then one day, I went out to value a beautiful period property. It was exactly the sort of instruction I wanted to win. I presented our service, explained how we would market the property and quoted our fee.
The homeowner simply said: “I’ve seen you on Facebook and I want you to sell my house. No one else.”
She hadn’t invited any other agents. She’d already made her decision before I arrived.
I remember getting back into my car afterwards and becoming quite emotional. I’d spent years working incredibly hard on our social media, often wondering whether all that effort was really making a difference. And here was the answer. I rang my wife to tell her.
That appointment taught me something I’ve never forgotten: social media isn’t just about marketing the properties you’ve already been instructed to sell. It’s about winning the instructions you haven’t received yet.
That’s the principle behind Lumen & Lens. We help independent estate agents turn their existing professional photographs into cinematic property films that showcase their listings while building the visibility and reputation of their agency. No additional property visits, filming or hours spent editing.
Because the most valuable person watching your next property video might not be a buyer. It might be the homeowner who decides you’re the only agent they want to call.
Beyond the property listing
Your next vendor is already watching.
Not everyone watching property content on social media is looking to buy. Some already own a home. Some will be thinking about selling next year; others might not move for several years.
But when the time comes to request a valuation, which estate agency will they remember?
Facebook, Instagram and TikTok give agents an opportunity to showcase the quality of their marketing to local homeowners long before they are ready to sell. A beautifully presented property doesn't just reflect well on the home. It reflects well on the agency representing it.
Every property you market is an opportunity to market your agency.
Our cinematic, agency-branded films use your existing professional photographs to help your business stand out, build recognition and demonstrate the standard of marketing you offer. And, of course, they showcase the property beautifully too.
The property you're marketing today could help you win the instruction of tomorrow.